At nifty marketing we can design anything from adverts, leaflets, direct mail packs and stationary to large company brochures and we know how to get customers to respond.
A promotional campaign generally consists of three desired outcomes:
Outcome 1: Your promotional message reaches your intended and targeted audience.
Outcome 2: Your message is understood by your audience.
Outcome 3: Your message stimulates the recipients and they take action.
The question is how do you achieve these outcomes with your campaign? The process is straightforward, but it takes planning.
We’ll take you through the steps below to make sure that your campaign has the right message, is delivered to the right audience and achieves your desired response whether that is making a purchase or contacting you.
And if we don’t think you’re doing the right thing, we’ll let you know and make recommendations to help you to do it better! We don’t want you wasting money on anything that isn’t going to work for your business.
Step 1: What are the needs of your target market and who is your message going out to?
For example if you are selling clothes does your target market need to buy winter clothes or summer clothes? If you have a particular range to promote then it’s important to make sure that you know who will want to buy that range and therefore target your message at that audience.
Step 2: Determine your objectives
For example sell a number of products or services. Defining your objectives means that you can assess the success of your campaign. Objectives must be measurable.
Step 3: What Communication Channels will you use?
Will you use personal communication channels such as face to face meetings, telephone contact, or perhaps a personal sales presentation? Or will the non personal communication such as newspapers, magazines, or direct mail work better?
Step 5: Develop your Promotional Message
This encompasses focusing on the content, appeal, structure, format, and source of the message. We’ll design a creative campaign with engaging content and arrange any printing on your behalf.
Step 7: Determine Campaign Effectiveness
Review how the actual performance measured up to the planned objectives?
If you have an idea and you want help developing it or you’re looking to revamp and appeal to a new or bigger audience, we would love to hear from you.
m: 07932 061 256