One of the key elements of Search Engine Optimisation (SEO) that will help your website achieve a higher ranking with the major search engines and drive targeted traffic to your site is Link Building.
Link Building is the process of establishing relevant links from other websites to yours.
It is not the quantity of inbound links that helps your site rank well, it is the quality of those links. A quality link is one that is from a site that is reputable and is related to your business.
For example, if your website sells ladies clothes, links from a site that sells ladies jewellery are far more relevant than links from a website selling skateboards. Clearly a ladies clothes site and ladies jewellery site have something in common. Google will recognise this by ‘crawling’ the content of both sites.
Links can be free, paid or reciprocal.
There are many link building companies who use unethical methods to build links which can end up hurting your website rather than helping it. Some of these unethical methods include:
- Automated spam responses to blog posts.
- Spamming all sorts of web forums with bogus responses that include links to your site.
- Creating websites solely for the purpose of linking to other sites. These are sometimes referred to as “spam directories.”
If search engine crawlers determine that a site has employed unethical link building practices to achieve a higher ranking, they will penalise your site and bury it making it almost impossible to find through search engines.
Only permanent, relevant links from established sites that engage in ethical link building practices will help your site achieve better rankings with the major search engines and drive targeted traffic to your site.
While link building is a key element of an Online marketing strategy, link building alone will not help your site achieve the best possible natural ranking with the search engines. Only if link building is incorporated in a comprehensive SEO approach will your site gain the full benefits from links from other sites and achieve its potential.
If you have an idea and you want help developing it or you’re looking to revamp and appeal to a new or bigger audience, we would love to hear from you.
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