In 2011 AEGON Direct Marketing Services (ADMS), one of the worlds largest insurers, launched Gnu Insurance. The policy is designed to offer a high quality yet affordable travel insurance package for over 50s, who often have problems getting travel insurance due to their age or medical condition.
AEGON asked nifty marketing to help develop the product, brand, PR, website and customer experience and then launch Gnu Insurance into the market.
“Sally joined AEGON to help launch a new travel insurance offering. She reviewed and re wrote the launch marketing plan, helped define the brand, products and service levels, PR plan and most critically the website.
She is not only a very capable marketer able to manage a full marketing mix she is also extremely hard working able to deliver substantial volumes of high quality output. I was looking for someone who could give the marketing mix real shape while championing the customer. Sally did this and more, with good humour and professionalism, which made her a pleasure to work with.”
Paul Thilo, General Manager AEGON Direct Marketing Services
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