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One you have developed your keyword strategy it’s important to use search engine optimisation techniques to increase your chances of ranking for those keywords. Search engine optimisation can essentially be divided into two categories – On the page SEO – … Continue reading
A keyword basically just refers to the word or phrase that a person enters into a search engine like Google to gather information on a subject online. As more and more consumers are finding businesses online through search engines using … Continue reading
Google’s focus on local business has resulted in a dramatic change in search results compared to the past. This really levels the playing field for small businesses that now have an advantage over national competitors – a local address. Local … Continue reading
Search and social media is high on my agenda, not only from building nifty marketing’s online presence but also to looking at what my clients should be doing to keep ahead. Last week I came across an article on search … Continue reading