One you have developed your keyword strategy it’s important to use search engine optimisation techniques to increase your chances of ranking for those keywords.
Search engine optimisation can essentially be divided into two categories –
- On the page SEO – which is basically how well your website’s content is presented to search engines.
- Off Page SEO – refers to your site’s overall “authority”, determined by what other website say about you.
On page SEO should be your starting point as it can usually be fixed quickly.
The most important elements of on page optimisation are;
1. Page Titles
These are one of the most important on page SEO factors. Page titles are the text you see at the top of your browser window when viewing a page and are also the title that is presented in search engines.
Text in the headings is more likely to be read by search engines as keywords than text in the rest of the page. So, it is good to include keywords in your headings whenever possible.
3. Meta description and data
Meta data is the text seen as the description of a site in Google search. These words attract a searcher’s attention and indicate if a search result is particularly relevant to the searcher.
Using images can improve the user experience, but don’t use images excessively. Also make sure that you include keywords in image file name and also use alt text.
5. URL structure
The URL Structure of your website is about how your different pages connect with each other. Having a clear and logical structure will help your SEO.
6. Cascading style sheets
Make sure you use a cascading style sheet (css) to define the style of your web page, don’t use html to do this.
7. Domain info
Your website may be ranked higher if your domain is registered for a longer period of time.
8. Google crawl date
Make sure you add fresh content to your website regularly as this will help Google crawl your site more often.
That’s it for now, I’ll cover Off page SEO in my next blog post, keep your eyes peeled…