A keyword basically just refers to the word or phrase that a person enters into a search engine like Google to gather information on a subject online.
As more and more consumers are finding businesses online through search engines using specific keywords it makes sense to take advantage of this behaviour by optimising your website and social media profiles around keywords that are relevant to your business.
How to build a keyword strategy
1. Identify 3-5 keywords that are relevant to your business
Think of the words and phrases that a consumer would use if they were searching for your product or service online.
The greater the volume of searches on a keyword, the more competitive it is and therefore it make sense particularly for small to medium sized business to choose less competitive keywords that are more specifically related to your business. You can use Google’s keyword tool to help with new keyword ideas.
2. Design and optimise your website around your keywords
Once you have chosen your keywords you should include them in your website. Your keywords should be included in the content of your site, images that you use should also include alt text that reflects your keyword strategy.
In future posts I will go into more detail on optimising your site.